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Nakumatt receives a beating online for selling stale bread #NakumattShame

Nakumatt Supermarkets were today trending on Twitter for all the wrong reasons. A customer allegedly bought stale bread from one of the retail chain’s outlets on Sunday 18th September 2016 but on checking the expiry date on the packaging it was indicated as “packaged on 19th September (a day after he bought it) and expiring on 22nd September.

Nakumatt has explained the error in apportioning the correct time stamps on the bread’s packaging to an error in the printing machine.

The coding machine (PLU) was set on auto and the error was not detected in time. – Said a statement from Nakumatt in a letter to consumer federation of Kenya.

Nakumatt also moved to clarify that the bakery at their outlets is run by an outsourced company and not by Nakumatt Holdings itself in a move widely seen as an attempt to transfer culpability.

We would like to confirm that Ennsvalley Ltd is operationally responsible for the bakery (at Nakumatt Mega), and all bread baked at the outlet is fresh. Indeed all bread on shelf is removed two (2) days prior to expiry! We have sent out technical teams to urgently check on all PLUs and correct this coding error where applicable. – The letter continued.

This development brings to question the quality of several “blue label” products at Kenya’s biggest retail chain which usually retail at prices lower than what others in the market are charging.

Even as Nakumatt apologized, Kenyans on Twitter had a field day expressing their opinion about the retail giant’s products.

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